To Build a Better World
Marketing’s core value proposition is to make people happy about their choices. Marketing is embedded in every aspect of business operations. It is the core organizational philosophy that defines the guidelines and principles for capturing the hearts and minds of customers, suppliers, employees and for protecting the environment. We do believe at CIMMO, that marketing is a way of making the world a better place. We stand firmly for ethics and integrity and value honesty as fundamental principles to help humankind in the continuing pursuit of happiness. We are working tirelessly to realize our beliefs and values in a better world through marketing and we welcome you to join us on this amazing journey. It will be a pleasure to have you with us.
The Chartered Institute of Marketing Management of Ontario is the only chartered professional marketing body in Ontario. It was created by the Proclamation Pr 13 enacted by her Majesty, Queen Elizabeth II, with the advice and consent of the Legislative Assembly of the Province of Ontario on the 24th of May of 1988. Since then CIMMO has evolved to reflect the rapidly changing needs of the marketing industry.
The vast array of responsibilities within the marketing profession has led to the absence of a common, unified expectation of a marketer’s skills and competencies. As the marketing profession continues to evolve and expands, there is a growing need for a common standard of professional competence, along with a unified approach to training and curriculum development in Marketing.
The professional marketing industry is in need of greater unity, including a common expression of marketing principles, and training standards that include a designation framework and a forum for knowledge sharing.