CIMMO expands partnership with the Business Excellence Institute – Irland

The Chartered Institute of Marketing Management of Ontario (CIMMO) and The Business Excellence (BEX) Institute of Irland are expanding the horizons of collaboration and partnership. In April, Dr. Youssef Youssef joined the BEX Excellence Assessment Bootcamp in Dublin, Ireland. The Excellence Assessment is one of the methodologies that CIMMO is interested in, as a tool to measure excellence in marketing activities. In the quest for a better world through responsible business practices, CIMMO is supporting BEX’s Excellence Manifesto as a way to eradicate socially irresponsible business practices.

BEX considers that: “In an ideal world, there would be no need for this. Logically, you would assume all organizations would want to be excellent. This theory runs aground the moment it hits reality. Human nature is such that challenges arise with governance, leadership, communication, resource management, risk management, innovation, getting the balance between the long term and the short term right, and more.”

BEX considers that management-as-usual is the enemy of excellence—and promotes mediocrity. In this regard, the Excellence Manifesto is a call-to-action. It calls on all organizations, regardless of size or sector, to publicly commit to the pursuit of excellence. This means striving to achieve optimal results for all stakeholders, continuous improvement, and pursuing a strategy that does not sell-out future generations.

According to Dr. Youssef Youssef, by signing the Manifesto, CIMMO is committing to strive for excellence, publicly; and answering the call for action and advocating for the cause of making the world a better place through ethical and socially responsible organizational behaviour. According to him, leading by example is the best way to positively impact the transformation that businesses need to survive the fourth industrial revolution, and marketing is the quintessential business process that can make the difference for good.”

CIMMO is a Community Partner of the Blockchain Revolution Global (BRG) 2019

After the success of the inaugural Blockchain Revolution Global (BRG) in 2019, as a community partner, CIMMO is aiming to support the second edition of 2020 that will bring together executives from the world’s leading enterprises alongside foremost leaders, thinkers, and practitioners in the blockchain. (The ending, blockchain, feels like it’s incomplete).

Co-hosted by the Blockchain Research Institute, a global independent blockchain think-tank, and MCI Group, the world’s largest event management company, BRG will educate, inspire, and prepare leaders to be part of the revolutionary transformation that blockchain technology is bringing to business, government, and society.

CIMMO is a Proud Media Sponsor of eTail Canada 2019

Join us at eTail Canada 2019! Since 1999, the top retail minds have converged for eTail where they discuss the latest omnichannel retail strategies across all touchpoints. Over 500 senior-level retail executives from companies like Alibaba, Amazon and Best Buy will meet to benchmark, network, and discuss the future of the industry. If you want to develop a cutting-edge retail tech strategy or benefit from disruptive content and focused on peer-to-peer networking, eTail is an event you can’t miss.