CIMMO is going through a rapid transformation to adapt to the evolving reality of the marketing profession. Although change is a constant necessity for organizations, CIMMO executive team believes that planning would minimize the threats and maximize the opportunities to face two significant challenges: 1)- AI revolution and 2)- The needs of a new generation of marketers.
To reflect on both challenges, CIMMO executive team decided to approach both questions from the user perspective through the design thinking methodology. Since the beginning of this exercise in May 2019, multidisciplinary teams were created to reflect on the empathizing steps and to move to the next stage, and so on. Five CIMMO teams worked tirelessly on the different phases of the design thinking methodology, and expectations are that by the end of September 2019, CIMMO will have the first 2020 Strategic Plan Prototype.
For Dr. Youssef Youssef, CIMMO’s President and CEO, the design thinking process unveiled essential pieces of information that will imprint fundamental changes to CIMMO’s Business and Management Models. The insights brought by the teams were overwhelming and represented a turning point to the way we, as a non-profit and socially responsible marketing organization, do business, he says.
According to Dr. Youssef, the management model has been turned upside down, and he sees his new role leading from the bottom up: “The design thinking process impacted my views on how to lead the organization to respond to the needs of new marketers.”
Dr. Youssef and his team are expected to present their findings and the 2020-2023 strategic plan, to CIMMO’s Board of Directors by October 2019.
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