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What more can be written about reaching the youth market that hasn’t appeared, already? As long as there are new generations, there will be room for more writing on reaching the youth market. And [...]

With the use of multimedia platforms, marketers finance million-dollar campaigns, hire several creative directors with the hope of eliciting an emotional connection between the consumer and the [...]

In my thirty years of marketing, I have witnessed the transition from 20th century to 21st century marketing strategy and tactics. Strategy and tactics developed in the mid 20th century, and [...]

We are very proud to announce that The Chartered Institute of Marketing Management of Ontario and Demand Metric have strengthened their partnership, and CIMMO’s current and future members [...]

CIMMO Members have a special discount to attend the DX3, Canada’s biggest retail, marketing and technology event, and it will take place for its 9th year on March 10-11, 2020 at MTCC in Toronto. [...]