CIMMO Welcomes Marc Zirka as Chief Strategy Officer

 In CIMMO News

TORONTO, ON – The Chartered Institute of Marketing Management of Ontario (CIMMO) President and Vice-Chair, Dr. Youssef Ahmad Youssef, announced this week Marc Zirka, CPM as CIMMO’s Chief Strategy Officer. Marc is an experienced strategist and entrepreneur with long-standing experience in Corporate Strategy, Commercial Operations, Marketing & Sales Strategy coupled with a solid understanding of Corporate Finance and Strategic Investment. Before starting his own business, Marc assumed several executive roles, sitting on several international management boards and committees. To name a few, Marc has worked with France Telecom, KPMG, Digicel, Bakcell and Cable & Wireless. Marc has 21 years of international experience, including Lebanon, Sub-Saharan Africa, Kuwait, Saudi Arabia, the Caribbean, and Central Asia. As the founder of Strategy Up, he is now assisting his clients by providing consulting services in Strategic Planning, Corporate and Commercial Strategy within the Information, Communication and Technology (ICT) industry.  Moreover, Marc is offering a series of training programs in Leadership, Communication, Digital Marketing & Social Media Strategy, Strategic & Succession Planning, and has recently added Blockchain to the portfolio.

Marc is a CIMMO Charter Professional Marketer and holds an MBA from Ecole Supérieure des Affaires (ESA – Beirut) and ESCP-EAP (Paris). However, this hasn’t satisfied Marc’s desire to keep nurturing his knowledge.  He is continuously complementing his degrees by attending executive education courses at Harvard Business School and HEC. Marc is also an experienced trainer and educator, as the lead trainer for Strategy Up Academy.  He collaborates with the Department of Labour and Advanced Education and the Association of Workplace Education in Nova Scotia (AWENS).  Marc also received certificates endorsed by the Minister of Labour and Advanced Education (Nova Scotia) in the areas of Literacy Issues in the WEI Classroom (2019) and Foundational Skills for WEI Instructors (2020).

We are excited to welcome Marc to the CIMMO family, as we are looking forward to working together towards making the World a Better Place through Marketing.

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