In my thirty years of marketing, I have witnessed the transition from 20th century to 21st century marketing strategy and tactics. Strategy and tactics developed in the mid 20th century, and [...]
When we think of investing, what comes to mind may be in terms of money, time, intellect, or material. Investing may include more than one commitment, like money and time. In general, terms, [...]
Unwittingly, I have become a student of the 5th P of the marketing mix’ people. A brand’s touchpoint is its people. It is the staff of a hotel that caters to guests and influences the [...]
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