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Author Archive for: "glee@aglmarketing.com"
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CPM Continuing Education Records Log

August 27, 2019
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Grant Lee

February 17, 2019

Pages for your purchases will be shown below.

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Professional Membership

February 17, 2019

Thank you for your purchase. This page will be updated soon with updates on your order.

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 21C marketing strategy and tactics offered by marketing service providers are out of reach for many Canadian small businesses. There is a way through Mentor Partnerships.

21C marketing strategy and tactics offered by marketing service providers are out of reach for many Canadian small businesses. There is a way through Mentor Partnerships.

December 9, 2019

In my thirty years of marketing, I have witnessed the transition from 20th century to 21st century marketing strategy and tactics. Strategy and tactics developed in the mid 20th century, and [...]

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 Why is Marketing considered an Investment?

Why is Marketing considered an Investment?

October 5, 2019

When we think of investing, what comes to mind may be in terms of money, time, intellect, or material. Investing may include more than one commitment, like money and time. In general, terms, [...]

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 The value of people, the fifth “P” of the marketing mix cannot be understated.

The value of people, the fifth “P” of the marketing mix cannot be understated.

September 13, 2019

Unwittingly, I have become a student of the 5th P of the marketing mix’  people.   A brand’s touchpoint is its people. It is the staff of a hotel that caters to guests and influences the [...]

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