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Leader vs. Manager: Reality or Myth?

Leader vs. Manager: Reality or Myth?

In business, one of the ongoing and endless discussions is the comparison between leaders and managers. A quick Google search shows over 155 million results ...

Branding: More than meets the eye

Branding: More than meets the eye

Nicholas Di Cuia, CPM, CM, CAAP, RGD   For as long as I can remember—and I’ve been in the industry for 30 years—branding has been ...

Rewards, Events and Premiums: Three Ways Brands Reach the Youth Market

Rewards, Events and Premiums: Three Ways Brands Reach the Youth Market

What more can be written about reaching the youth market that hasn’t appeared, already? As long as there are new generations, there will be room ...

Marketing and Psychology

Marketing and Psychology

With the use of multimedia platforms, marketers finance million-dollar campaigns, hire several creative directors with the hope of eliciting an emotional connection between the consumer ...

21C marketing strategy and tactics offered by marketing service providers are out of reach for many Canadian small businesses. There is a way through Mentor Partnerships.

21C marketing strategy and tactics offered by marketing service providers are out of reach for many Canadian small businesses. There is a way through Mentor Partnerships.

In my thirty years of marketing, I have witnessed the transition from 20th century to 21st century marketing strategy and tactics. Strategy and tactics developed ...

CIMMO and Demand Metric Strengthening Relationship

CIMMO and Demand Metric Strengthening Relationship

We are very proud to announce that The Chartered Institute of Marketing Management of Ontario and Demand Metric have strengthened their partnership, and CIMMO’s current ...

CIMMO Partnering with DX3, Canada’s Biggest Retail, Marketing and Technology Event

CIMMO Partnering with DX3,  Canada’s Biggest Retail, Marketing and Technology Event

CIMMO Members have a special discount to attend the DX3, Canada’s biggest retail, marketing and technology event, and it will take place for its 9th ...

What is Neuromarketing, and how can it help your Brand?

What is Neuromarketing, and how can it help your Brand?

You’ve probably heard the term “neuromarketing” recently, as it is becoming a commonly used marketing practice. So what is neuromarketing, and what does it comprise? ...

Why is Marketing considered an Investment?

Why is Marketing considered an Investment?

When we think of investing, what comes to mind may be in terms of money, time, intellect, or material. Investing may include more than one ...

Women In Management Network: Connecting Diverse Professionals and Inspiring Emerging Marketers

Women In Management Network: Connecting Diverse Professionals and Inspiring Emerging Marketers

On Tuesday, October 1, 2019, the Women in Management Network (WMN), part of University of Ottawa’s Telfer School of Management, hosted a #RealTalks Marketing Panel ...

CIMMO IT Team Attending Oracle NetSuite Builathon 4Good

CIMMO IT Team Attending Oracle NetSuite Builathon 4Good

Last Tuesday, September 10, CIMMO IT team participated in the Oracle NetSuite’ Buildathon 4Good. It was a full day event full of learning-by-doing and knowledge-sharing. ...

CIMMO Executive Team kicks off the 2020 Strategic Planning Brainstorm.

CIMMO Executive Team kicks off the 2020 Strategic Planning Brainstorm.

CIMMO is going through a rapid transformation to adapt to the evolving reality of the marketing profession. Although change is a constant necessity for organizations, ...

CIMMO Celebrates the 2019 Certified Marketers

CIMMO Celebrates the 2019 Certified Marketers

This summer, CIMMO is celebrating the 2019 Certified Marketer graduates. In a memorable graduation ceremony, including, Certified Marketers, parents, partners, members of CIMMO’s executive team ...

The value of people, the fifth “P” of the marketing mix cannot be understated.

The value of people, the fifth “P” of the marketing mix cannot be understated.

Unwittingly, I have become a student of the 5th P of the marketing mix’  people.   A brand’s touchpoint is its people. It is the staff ...

Taiwo O. Soetan, CPM, earns Ph.D.

Taiwo O. Soetan, CPM, earns Ph.D.

  Taiwo (Tai) Soetan has earned a Ph.D. in Higher Education from the University of North Dakota, Grand Forks, U.S.A. Holders of this degree are ...

MaryJo Tullo, CIMMO’s CEM Wins 2nd Place Finalist at DECA’s International Career Development Conference

MaryJo Tullo, CIMMO’s CEM Wins 2nd Place Finalist at DECA’s International Career Development Conference

MaryJo Tullo, CIMMO CEM won 2nd Place Finalist at DECA’s International Career Development Conference in Marketing Management. In the Marketing Management competition, students are challenged ...

Nadia Niccoli joins CIMMO’s Board of Directors

Nadia Niccoli joins CIMMO’s Board of Directors

CIMMO is very pleased to announce Nadia Niccoli as a board member. Nadia is an accomplished and driven marketer with over twelve years of success ...

Nicholas Di Cuia joins CIMMO’s Board of Directors

Nicholas Di Cuia joins CIMMO’s Board of Directors

CIMMO is pleased to announce Nicholas Di Cuia as a member of the Board of Directors. Nicholas has been in the advertising and design industry ...

Sanjay Puri joins CIMMO’s Board of Directors

Sanjay Puri joins CIMMO’s Board of Directors

CIMMO is pleased to announce Sanjay Puri as member of the Board of Directors. Sanjay is a strategic & integrated thinker with extensive experience and ...

CIMMO – BEX Institute partnership

CIMMO – BEX Institute partnership

The Chartered Institute of Marketing Management of Ontario is pleased to announce that it has agreed with the Business Excellence Institute – BEX in Ireland, ...

CIMMO expands partnership with the Business Excellence Institute – Irland

CIMMO expands partnership with the Business Excellence Institute – Irland

The Chartered Institute of Marketing Management of Ontario (CIMMO) and The Business Excellence (BEX) Institute of Irland are expanding the horizons of collaboration and partnership. ...

CIMMO is a Community Partner of the Blockchain Revolution Global (BRG) 2019

CIMMO is a Community Partner of the Blockchain Revolution Global (BRG) 2019

After the success of the inaugural Blockchain Revolution Global (BRG) in 2019, as a community partner, CIMMO is aiming to support the second edition of ...

CIMMO is a Proud Media Sponsor of eTail Canada 2019

CIMMO is a Proud Media Sponsor of eTail Canada 2019

Join us at eTail Canada 2019! Since 1999, the top retail minds have converged for eTail where they discuss the latest omnichannel retail strategies across ...

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