Ethics in Marketing

Written by: Professor Laurie Busuttil, CPM When Max De Pree was CEO of the Herman Miller furniture company, he posed several questions for discussion at an executive leadership retreat. Two of [...]

Execution in business

Peter F. Drucker said, “Management is doing things right; leadership is doing the right things”. Similarly, I would say that planning is doing things right, while execution is doing the right [...]

Planning

“For tomorrow belongs to the people who prepare for it today.” —African proverb   The COVID-19 pandemic has clearly identified a significant gap in management across all sectors; it has [...]

Are leaders born or made?

Since the early days of human studies, many people have tried to answer the simple yet difficult question: “Are leaders born or made?” There is an abundance of conflicting thought supporting [...]

The Perfect Combination

With the use of multimedia platforms, marketers design million-dollar campaigns, hire a plethora of creative professionals in the hope of eliciting an emotional tie between the consumer and the [...]

Strong Individuals

With work now defined by the global crisis of the Covid-19 pandemic, the current focus of companies is supporting their workforces—at home. Coupled with technological and safety needs, there is [...]