Opinion

What more can be written about reaching the youth market that hasn’t appeared, already? As long as there are new generations, there will be room for more writing on reaching the youth market. And [...]

With the use of multimedia platforms, marketers finance million-dollar campaigns, hire several creative directors with the hope of eliciting an emotional connection between the consumer and the [...]

Unwittingly, I have become a student of the 5th P of the marketing mix’  people.   A brand’s touchpoint is its people. It is the staff of a hotel that caters to guests and influences the [...]