Opinion

Ethics in marketing is a hot topic that draws a fine line between right and wrong, depending on how you look at it. But what is right or wrong? There is inherent subjectivity within. So how does [...]

With the use of multimedia platforms, marketers design million-dollar campaigns, hire a plethora of creative professionals in the hope of eliciting an emotional tie between the consumer and the [...]

With work now defined by the global crisis of the Covid-19 pandemic, the current focus of companies is supporting their workforces—at home. Coupled with technological and safety needs, there is [...]

These are challenging times for all of us. The world is under attack by the Coronavirus Covid-19. I’m not going to sugar-coat it, it’s serious. It’s long-lasting. And it’s going to get worse [...]

Status quo is not—or should not—be an option for any organization. Organizations need people to deliver better-than-expected results, with a focus on continuous growth, over time. The demands of [...]

In business, one of the ongoing and endless discussions is the comparison between leaders and managers. A quick Google search shows over 155 million results on this topic, often contrasting what [...]

What more can be written about reaching the youth market that hasn’t appeared, already? As long as there are new generations, there will be room for more writing on reaching the youth market. And [...]

With the use of multimedia platforms, marketers finance million-dollar campaigns, hire several creative directors with the hope of eliciting an emotional connection between the consumer and the [...]

Unwittingly, I have become a student of the 5th P of the marketing mix’  people.   A brand’s touchpoint is its people. It is the staff of a hotel that caters to guests and influences the [...]