Ethics in Marketing

Written by: Professor Laurie Busuttil, CPM When Max De Pree was CEO of the Herman Miller furniture company, he posed several questions for discussion at an executive leadership retreat. Two of [...]

Execution in business

Peter F. Drucker said, “Management is doing things right; leadership is doing the right things”. Similarly, I would say that planning is doing things right, while execution is doing the right [...]

The Perfect Combination

With the use of multimedia platforms, marketers design million-dollar campaigns, hire a plethora of creative professionals in the hope of eliciting an emotional tie between the consumer and the [...]

Strong Individuals

With work now defined by the global crisis of the Covid-19 pandemic, the current focus of companies is supporting their workforces—at home. Coupled with technological and safety needs, there is [...]

Remote Leadership

By Bilal Hamadeh & Dr. Susan Murray The rapid onset of the coronavirus (Covid-19), is changing the way we live and the way we work. The 2020 Covid-19 pandemic is expected to fundamentally [...]