BA (Hons) Applied Business (Marketing)

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Want to be a part of one of the most exciting, creative and fast-growing sectors on the planet?

“The digital economy is growing 10 times faster than the traditional economy and firms that engage in online trading are twice as likely to be creating jobs as firms that aren’t.”
-Career in Digital Marketing, 2018.

In Partnership with DÜCERE,  this program was designed to provide employees with the skills and competencies to become effective marketing professionals across the spectrum of digital marketing, design thinking, analytics and market positioning.

Certifying University

  • Third oldest University Royal Charter in Wales and England
  • Students’ Choice Awards 2019, ranked Top 10 in the UK
  • HRH the Prince of Wales, Royal Patron
  • University founded in 1822
  • Four campuses
  • 13 partnerships with US universities

General Information

Delivery: 100% Online

Duration: 3 years

Admission Criteria: 88 UCAS Points or International Equivalent Or demonstrated work experience.

Intakes: February, June, October

Program Structure (16 Core Subjects + 2 Specialised Subjects)

Designed to provide employees with the skills and competencies to become champions of change.

Program Requirements for Graduation

The BA (Hons) Applied Business (Marketing) degree requires the completion of 18 subjects. This is made up of 15 compulsory modules and two specialized subjects.

Program Assessment Method (Applied Learning. No Exams)

The BA (Hons) Applied Business (Marketing) degree requires the completion of 18 subjects. This is made up of 16 compulsory modules and two specialized subjects.

Applied assignments throughout the degree are designed to focus on practical skills development in the field of Marketing.

Program Subjects

» Business Model Development
» Fundamentals of Entrepreneurship
» Fundamentals of Management
» Fundamentals of Marketing
» Fundamentals of Project Management » Managing Money and Finance
» Corporate Responsibility
» Design Thinking
» Digital Business and Disruption
» Digital Marketing
» Managing Employee Relations
» Managerial Communication
» Marketing Strategy and Planning
» Competitive Market Positioning
» Big Data
» The Global Economy
» Management Strategy
» Organisational Change

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