This course builds on the skills and knowledge gained in the Principles of Marketing course and initially reviews the concepts of marketing as they pertain to the Canadian market. These concepts and principles are then applied to the international marketplace where a disciplined approach to the analysis, planning, and execution of international marketing strategies is introduced.
Skills and Competencies
The course will allow you to examine the scope and challenges of international marketing; the dynamics of international trade; and the impact of culture, politics and international law in identifying and evaluating global marketing opportunities from a Canadian business enterprise.
After your payment is received, you will receive your course access code in 10 business days with the instructions and other course materials. Once you are set, you will have one year to complete the course.
Course Drop and Refund Policies
Please be advised that after payment, you have 7 days to cancel your registration and receive your money. After 7 days, we will not accept your order cancellation. Please be certain before your registration, that the course is for you.
The 14-chapter course is online and self-paced that comes with a textbook, interactive learning materials, PowerPoint presentations, and case studies.