In an era dominated by the Internet of Things (IoT) and Big Data, marketing analytics increasingly plays a fundamental role in the business decision-making process, where marketing analytics leverage the quality of business decision-making by helping organizations better understand customers and competitors. In this course, you will be exposed to the basics of marketing analytics highlighting the use of technologies to collect and analyze “Big Data” customer information, such as purchase history, customer profile, search behavior, and survey data. The primary focus of the course is to acquire basic competency in marketing analytics. You will employ basic statistics and quantitative methods in the course through interactive cases, mini-projects, and exercises. Upon successful completion of the course, you will be able to collect, analyze and transform the unstructured data from across all marketing channels into actual marketing insights.
Skills and Competencies
Marketing Analytics is an application of data science to marketing decision problems that will enable you to understand and take advantage of the unprecedented growth and availability of customer data. You will be able to understand structured and unstructured data sets and solve marketing problems due to challenges such as data acquisition, management, visualization, and analysis. The course explores customer data analysis techniques and their theoretical foundations to help you acquire analytic skills that can be applied to real-world marketing problems. The course examines ethical and technical issues related to data privacy.
After your payment is received, you will receive your course access code in 10 business days with the instructions and other course materials. Once you are set, you will have one year to complete the course.
Course Drop and Refund Policies
Please be advised that after payment, you have 7 days to cancel your registration and receive your money. After 7 days, we will not accept your order cancellation. Please be certain before your registration, that the course is for you.
The 14-chapter course is online and self-paced that comes with a textbook, interactive learning materials, PowerPoint presentations, and case studies.