In this course, you will learn about the roles and responsibilities of the client and agency personnel in the development of national and international advertising campaigns. The relationship between marketing planning and advertising planning, corporate plans, marketing plans, and advertising plans are examined. Elements of creative planning and media planning are covered. The sales promotion component of the course focuses on the most commonly used sales promotion techniques, their roles, advantages, and limitations. In addition, students are introduced to public relations. The role of social media will be examined and assessed critically throughout the entire course.
Skills and Competencies
By completing this course you will be able to examine the marketing promotional mix including advertising, publicity, personal selling, and sales promotion from an integrated approach where you will be able to create and manage promotional tools to successfully execute a strategic marketing plan.
After your payment is received, you will receive your course access code in 10 business days with the instructions and other course materials. Once you are set, you will have one year to complete the course.
Course Drop and Refund Policies
Please be advised that after payment, you have 7 days to cancel your registration and receive your money. After 7 days, we will not accept your order cancellation. Please be certain before your registration that the course is for you.
The 14-chapter course is online and self-paced that comes with a textbook, interactive learning materials, PowerPoint presentations, and case studies.