Marketing Ethics

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This course aims to provide marketer with a basic understanding of the issues involved in ensuring ethical marketing and decision-making. The focus of the course is understanding the ethical dimensions of marketing-related decisions, deploying an ethical framework to determine the best outcome. Furthermore, the course provides opportunities for applying implementation of the main concepts by allowing marketers to practice ethical decision-making skills in analyzing real-life cases and to explore self-selected ethical marketing issues.

Course Materials

Online, self-paced fourteen modules course

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