Principles of Marketing
This course provides an overview of all aspects of marketing as practiced by Canadian organizations. You will be invited examine product, price, promotion and distribution frameworks as separate and integrated subsets of the marketing mix. These are explored as strategies to satisfy consumer wants and needs and to achieve organizational objectives.
Skills and Competencies
The course focuses on developing competencies in understanding the business environment and applying the tools and techniques of marketing research and analysis to develop effective marketing strategies. Legal, social, cultural and other elements of the marketing environment are considered in case studies requiring research of current materials and practical application of concepts.
After your payment is received, you will receive your course access code in 10 business days with the instructions and other course materials. Once you are set, you will have one year to complete the course.
Course Drop and Refund Policies
Please be advised that after payment, you have 7 days to cancel your registration and receive your money. After 7 days, we will not accept your order cancellation. Please be certain before your registration, that the course is for you.
The 14-chapter course, is online and self-paced that comes with a textbook, interactive learning materials, PowerPoint presentations, and case studies.