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Accreditation

Universities and Colleges are the main sources of academic knowledge provided to CPMs. CIMMO has developed a set of standards to help universities and colleges develop and deliver the necessary training to qualify their graduates who meet CIMMO standards, for the CEM and CPM designations exam.

CIMMO’s  Standards for Higher Education Institutions features the following types:

  • Education standards: These are used to review, assess and approve prerequisite learning for admission to the CIMMO Continuing Education Program (CIMMO-CEP) through a recognized Bachelor degree program, Post-Graduate or a Master degree program at a recognized academic institution.
  • Institutional Accreditation standards: These are used to review, assess and approve undergrad and graduate programs that deliver some or all of the CIMMO CEP through programs equivalent to the CIMMO profession’s programs.

Education bodies at the provincial level shall use these standards to assess courses and programs of Higher Education Institutions (HEI). In partnership with CIMMO, HEIs can deliver CPM education in two folds:

  • prerequisite courses that meet the knowledge requirements for admission to the CIMMO CEP
  • partial or full CIMMO CEP through undergrad or graduate programs equivalent to CIMMO ’s programs that meet the established competency requirements

Requirements for Accrediting the Marketing Programs

To satisfy our mission of unifying the marketing profession, CIMMO has created standards for post-secondary marketing education programs. CIMMO’s program standards were created through consultation with industry experts and surveys of thousands of marketers in North America. When a marketing program meets these standards, students can be confident they are receiving a comprehensive, current, and industry-accepted preparation for the marketing profession.

  • Graduates from an accredited post-secondary marketing program: Students are prepared to take the exam that leads to a CPM designation
  • Students that have not graduated from an accredited post-secondary institution will be required to complete their academic education, either through CIMMO or through an accredited institution, before they can take the CPM exam.

Steps of the Accreditation Process

  • The academic business unit becomes CIMMO member.
  • The academic business unit prepares candidacy materials and undergoes a candidacy visit.
  • CIMMO’s  Accreditation Board conducts a candidacy review of the academic business unit.
  • The academic business unit becomes a candidate for accreditation.
  • The academic business unit prepares a self-study and undergoes a site visit.
  • CIMMO’s  Accreditation Board conducts an accreditation review of the academic business unit.
  • CIMMO’s  Accreditation Board determines the accreditation status of the academic business unit’s business programs.
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Steps of the Re-Accreditation Process

Re-accreditation is required for the academic business unit to maintain its status. The process of re-accreditation  by CIMMO takes place in the following stages:

  • The academic business unit applies for re-accreditation.
  • The academic business unit attends a workshop on developing and
  • The academic business unit prepares a self-study and undergoes a site visit.
  • CIMMO’s  Accreditation Board conducts an accreditation review of the academic business unit.
  • CIMMO’s Accreditation Board determines the accreditation status of the academic business unit’s business programs.

Accredited Programs

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