In the era of artificial intelligence (AI), the Internet of things (IoT),  and the fourth industrial revolution, customers’ experiences will not be the same. For this reason, marketers are challenged to understand the forces driving competition and demand in markets where technology-intensive products and services have earned significant market presence. As a Chartered Professional Marketer CPM ®, you are invited to take this journey of discovery where you will be exposed to the modern marketing technologies that dramatically impact the customer experience.