Entrepreneurship is a mindset rather than a business discipline. The aim of this course is to help professionals to crystalize their business ideas and to acquire the knowledge and skills needed [...]
In today’s marketplace where every business is looking for a larger market share, and in an economy where the customer is disputed by global competitors through the Internet, a fundamental [...]
In this course, you will learn about the roles and responsibilities of the client and agency personnel in the development of national and international advertising campaigns. The relationship [...]
In an era dominated by the Internet of Things (IoT) and Big Data, marketing analytics increasingly plays a fundamental role in the business decision-making process, where marketing analytics [...]
This course aims to help marketers develop an understanding of the influence consumer behavior has on marketing activities. The course discusses the psychological, social, and cultural concepts [...]
This course builds on the skills and knowledge gained in the Principles of Marketing course and initially reviews the concepts of marketing as they pertain to the Canadian market. These concepts [...]
This course provides an overview of all aspects of marketing as practiced by Canadian organizations. You will be invited examine product, price, promotion and distribution frameworks as separate [...]
Since marketing strategy is the long-term direction of an organization, this course takes a broad approach to strategy, considering both the economics of strategy and the customer side of [...]
Once you have the CPM® designation, and you have the desire to deepen your knowledge on digital marketing, this certification is for you. Through this certification, you will be prepared for [...]
In the era of artificial intelligence (AI), Internet of things (IoT), and fourth industrial revolution, customers’ experience will not be the same. For this reason, marketers are challenged to [...]
The Marketing profession is very much impacted by the age of Big Data. Marketing analytics are becoming very important for the decision-making process. If you hold CIMMO’s CPM® designation and [...]
This 14-week course is self-paced and recommended for CIMMO CPM® holders who aspire for an executive position in marketing. The aim of the certification is to improve the Chartered Professional [...]
This course aims to provide marketer with a basic understanding of the issues involved in ensuring ethical marketing and decision-making. The focus of the course is understanding the ethical [...]
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