The Executive MBA (University of East London)

In Partnership with DÜCERE, the Executive MBA is designed for senior managers, who aim to innovate, disrupt and challenge the status quo. Not for the feint-hearted, candidates collaborate with other senior managers, solving some of the world’s most pressing challenges.

Are you ready to change the world?

Certifying University

The University of East London is a public university located in the London Borough of Newham, London, England, based at three campuses in Stratford and Docklands, following the opening of University Square Stratford in September 2013. The university’s roots can be traced back to 1892 when the West Ham Technical Institute was established. It gained university status in 1992.

General Information

Delivery: 100% Online

Duration: 12 months

Admission Criteria: Bachelor’s degree at 2.2 level or No Bachelors with 8+ years of professional experience.

Intakes: January, June, September

Program Structure (5 Subjects + Global Industry Project)

Designed to provide employees with the skills and competencies to become champions of change.

Program Requirements for Graduation

Bachelors degree at 2.2 level or No Bachelors with 8+ years of professional experience

 

BA (Hons) Bachelor of Applied Digital Marketing

Want to be a part of one of the most exciting, creative and fast-growing sectors on the planet?

“The digital economy is growing 10 times faster than the traditional economy and firms that engage in online trading are twice as likely to be creating jobs as firms that aren’t.”
– Career in Digital Marketing, 2018.

Position for future success with the most advanced degree for the innovation economy.

In Partnership with DÜCERE, the online BA (Hons) Applied Digital Marketing programme provides professionals with the skills and understanding required to excel as digital marketing managers in the modern business environment. The program is designed to provide employees with the skills and competencies to become effective supervisors, team leaders, managers and project managers.

Certifying University

The University of East London is a public university located in the London Borough of Newham, London, England, based at three campuses in Stratford and Docklands, following the opening of University Square Stratford in September 2013. The university’s roots can be traced back to 1892 when the West Ham Technical Institute was established. It gained university status in 1992.

General Information

Delivery: 100% Online

Duration: 3 years

Admission Criteria: 96 UCAS Points or International Equivalent Or demonstrated work experience.

Intakes: February, June, September

Program Structure (17 Core Subjects + 2 Specialised Subjects)

Designed to provide employees with the skills and competencies to become champions of change.

The structure of our programme includes several modules covering a wide range of critical business topics and a Major Applied Industry Project, to provide you with the opportunity to transform theoretical concepts into real-time business projects.

Our 17 BA (Hons) course units are:

  • Introduction to Digital Marketing
  • Digital Disruption
  • Design Thinking
  • Content Creative and Design Fundamentals
  • Fundamentals of Entrepreneurship
  • Project Management
  • Fundamentals of Marketing
  • Website UX
  • Paid Advertising Campaign Management
  • Customer Loyalty
  • Influencer Marketing
  • Social Community Management and User General Content
  • Managing Money and Finance
  • Data Analysis, ROI & Reporting
  • Competitive Market Positioning
  • Channel Partnerships and Affiliate Marketing
  • Customer Management and Conversion Strategy
  • + Major Applied Industry Project

Program Requirements for Graduation

The BA (Hons) Applied Business Innovation degree requires the completion of 18 subjects. This is made up of 17 compulsory modules and one specialized subjects.

Program Assessment Method (Applied Learning. No Exams)

The BA (Hons) Applied Digital Marketing degree requires the completion of 18 subjects. This is made up of 17 compulsory modules and one applied Industry Project.

Applied assignments throughout the degree are designed to focus on practical skills development in the field of Management.

BA (Hons) Bachelor Applied Business Innovation

The pace of business innovation typically outpaces the speed of academic program development. Therefore a new style of education is necessary to build the skills necessary to thrive in the digital economy. One based on industry collaboration and delivered through the most advanced digital learning platform.

In Partnership with DÜCERE, the online BA (Hons) Applied Business (Management) program provides professionals with the skills and understanding required to excel as strategic and operational managers in the modern business environment. The program is designed to provide employees with the skills and competencies to become effective supervisors, team leaders, managers, and project managers.

Certifying University

The University of East London is a public university located in the London Borough of Newham, London, England, based at three campuses in Stratford and Docklands, following the opening of University Square Stratford in September 2013. The university’s roots can be traced back to 1892 when the West Ham Technical Institute was established. It gained university status in 1992.

General Information

Delivery: 100% Online

Duration: 3 years

Admission Criteria: 96 UCAS Points or International Equivalent Or demonstrated work experience.

Intakes: February, June, September

Program Structure (17 Core Subjects + 2 Specialised Subjects)

Designed to provide employees with the skills and competencies to become champions of change.

Program Requirements for Graduation

The BA (Hons) Applied Business Innovation degree requires the completion of 18 subjects. This is made up of 17 compulsory modules and one specialized subject.

The structure of our programme includes several modules covering a wide range of critical business topics and a Major Applied Industry Project, allowing you to transform theoretical concepts into real-time business projects. The course units are:

  • Fundamentals of Innovation
  • Fundamentals of Entrepreneurship
  • Digital Disruption
  • Management Strategy
  • Design Thinking
  • Project Management
  • Fundamentals of Marketing
  • Corporate Responsibility
  • Organizational Change
  • Management Communications
  • Big Data
  • Global Economy
  • Managing Money and Finance
  • Capital Raising
  • Competitive Market Positioning
  • Diversity and Inclusion
  • Applied Leadership
  • + Major Applied Industry Portfolio

Program Assessment Method (Applied Learning. No Exams)

The BA (Hons) Applied Business Innovation degree requires the completion of 18 subjects. This is made up of 17 compulsory modules and one applied Industry Project.

Applied assignments throughout the degree are designed to focus on practical skills development in the field of Management.

Accelerated BA in Applied Business

Want to be a part of one of the most exciting, creative and fast-growing sectors on the planet?

“The digital economy is growing ten times faster than the traditional economy, and firms that engage in online trading are twice as likely to create jobs as firms that aren’t.”
-Career in Digital Marketing, 2018.

In Partnership with DÜCERE,  this program was designed to provide employees with the skills and competencies to become influential marketing professionals across the spectrum of digital marketing, design thinking, analytics and market positioning.

Certifying University

  • Third oldest University Royal Charter in Wales and England
  • Students’ Choice Awards 2019, ranked Top 10 in the UK
  • HRH, the Prince of Wales, Royal Patron
  • University founded in 1822
  • Four campuses
  • 13 partnerships with US universities

General Information

Delivery: 100% Online

Duration: 18-24 months

Admission Criteria: 88 UCAS Points or International Equivalent Or demonstrated work experience.

Intakes: Open all year

Program Structure (16 Core Subjects + 2 Specialised Subjects)

Designed to provide employees with the skills and competencies to become champions of change.

Program Requirements for Graduation

The BA (Hons) Applied Business (Marketing) degree requires the completion of 18 subjects. This is made up of 15 compulsory modules and two specialized subjects.

Program Assessment Method (Applied Learning. No Exams)

The BA (Hons) Applied Business (Marketing) degree requires the completion of 18 subjects. This is made up of 16 compulsory modules and two specialized subjects.

Applied assignments throughout the degree are designed to focus on practical skills development in the field of Marketing.

Program Subjects

Advanced Diploma in Leadership & Management:

  • Develop Critical Thinking In Others
  • Communicate With Influence
  • Develop And Implement Business Plans
  • Manage Innovation And Continuous Improvement
  • Lead And Manage Organisational Change
  • Provide Leadership Across The Organisation
  • Apply Critical Thinking For Complex Problem Solving
  • Contribute To Strategic Workforce Planning
  • Develop Marketing Plans
  • Develop, Implement And Maintain WHS Management Systems

Final Year. Four General Units:

  • Big Data
  • The Global Economy
  • Management Strategy
  • Organizational Change

Bachelor of Applied Business (Management)

In Partnership with DÜCERE, the online BA of Applied Business (Management) program provides professionals with the skills and understanding required to excel as strategic and operational managers in the modern business environment. The program provides employees with the skills and competencies to become effective supervisors, team leaders, and project managers. Delivered with Torrens University Australia, our mission is to bridge the gap between education and industry by delivering a Bachelor’s degree with real career impact.  In an era of rapid economic and technological disruption, traditional business models have given way to new opportunities, challenges, and perspectives. With that in mind, this Bachelor of Applied Business (Management) combines management and business leadership fundamentals with the practical enterprise skills required to lead in a truly global world.

Certifying University

General Information

Delivery: 100% Online

Duration: 2 years (full time) and 4 Years (part time)

Admission Criteria: 88 UCAS Points or International Equivalent Or demonstrated work experience.

Intakes: January, April, July and September

Program Structure (16 Core Subjects + 2 Specialised Subjects)

Designed to provide employees with the skills and competencies to become champions of change.

Program Requirements for Graduation

The BA in Applied Business (Management) degree requires the completion of 11 subjects.

Areas of study:

  • Managerial Communication
  • Business Model Analysis
  • Project Management
  • Financial Management
  • Design Thinking for Business
  • Managing Employee Relations
  • Digital Business and Disruption
  • Managing Diverse Workplaces
  • Marketing and Entrepreneurship
  • Corporate Structuring and Business Law
  • Leadership and Management Strategy

Program Assessment Method (Applied Learning. No Exams)

The BA (Hons) Applied Business (Management) degree requires the completion of 18 subjects. This is made up of 16 compulsory modules and two specialized subjects.

Applied assignments throughout the degree are designed to focus on practical skills development in the field of Management.

Program Subjects

» Business Model Development
» Fundamentals of Entrepreneurship
» Fundamentals of Management
» Fundamentals of Marketing
» Fundamentals of Project Management » Managing Money and Finance
» Corporate Responsibility
» Design Thinking
» Digital Business and Disruption
» Digital Marketing
» Managing Employee Relations
» Managerial Communication
» Managing Diverse Workplaces
» Applied Leadership
» Big Data
» The Global Economy
» Management Strategy
» Organisational Change

CPM Exam Application

The Chartered Institute of Marketing Management of Ontario CPM® EXAM is aimed to assess marketing professionals on their professional qualifications,  on current core marketing knowledge and principles.

Entrepreneurship

Entrepreneurship is a mindset rather than a business discipline. The aim of this course is to help professionals to crystalize their business ideas and to acquire the knowledge and skills needed to manage the development of their business ideas and to recognize and evaluate potential opportunities to monetize over their innovation. Through this course, entrepreneurs will learn to transform a creative business idea into a successful and profitable business and to acquire the necessary resources to implement these ideas. Topics include entrepreneurial thinking; innovation management; opportunity spotting and evaluation; industry and market research; business strategy; business models and business plans; financial forecasting and entrepreneurial finance; pitching to resource providers and negotiating deals; and launching new ventures.

Skills and Competencies

The course provides business and non-business majors with the skills necessary to succeed as an entrepreneur. The fundamentals of starting and operating a business, developing a business plan, obtaining financing, marketing a product or service and developing an effective accounting system will be covered.

Important Information

After your payment is received, you will receive your course access code in 10 business days with the instructions and other course materials. Once you are set, you will have one year to complete the course.

Course Drop and Refund Policies

Please be advised that after payment, you have only 7 days to cancel your registration and receive your money. After 7 days, we will not accept your order cancellation. Please be certain before your registration, that the course is for you.

Sales Certification

In today’s marketplace where every business is looking for a larger market share, and in an economy where the customer is disputed by global competitors through the Internet, a fundamental question that demands immediate attention is how do sales representatives pitch the features and benefits of the products/services they sell? This certification provides you, with the skills to increase sales by learning how to ask better questions, gain loyal repeat customers, understand common body language, overcom common sales objections, find referral opportunities, and grow the business with professionalism, enthusiasm, and more. The focus is on “relationship” and “need-satisfaction” selling in a business-to-business environment. Through experiential exercises, practical applications and discussions, students develop, deliver and evaluate a wide range of selling methods and presentations. The course is ideal for people in business who want to enhance their selling skills, people new to a sales role, and salespeople at any level who do not have formal training in sales.

Skills and Competencies

This Sales Certification course helps sharpen the skills of entry-level, and experienced sales representatives by enabling them to take advantage of sales opportunities and expand the business. The course provides the fundamental skills, tools, and processes of professional selling. A company’s sales force is the frontline for revenue generation and growth, so it’s imperative that your sales team is effective, efficient and can find sales opportunities and close sales no matter what industry is served.

Important Information

After your payment is received, you will receive your course access code in 10 business days with the instructions and other course materials. Once you are set, you will have one year to complete the course.

Course Drop and Refund Policies

Please be advised that after payment, you have 7 days to cancel your registration and receive your money. After 7 days, we will not accept your order cancellation. Please be certain before your registration, that the course is for you.

Marketing Communications

In this course, you will learn about the roles and responsibilities of the client and agency personnel in the development of national and international advertising campaigns. The relationship between marketing planning and advertising planning, corporate plans, marketing plans, and advertising plans are examined.   Elements of creative planning and media planning are covered. The sales promotion component of the course focuses on the most commonly used sales promotion techniques, their roles, advantages, and limitations. In addition, students are introduced to public relations. The role of social media will be examined and assessed critically throughout the entire course.

Skills and Competencies

By completing this course you will be able to examine the marketing promotional mix including advertising, publicity, personal selling, and sales promotion from an integrated approach where you will be able to create and manage promotional tools to successfully execute a strategic marketing plan. 

Important Information

After your payment is received, you will receive your course access code in 10 business days with the instructions and other course materials. Once you are set, you will have one year to complete the course.

Course Drop and Refund Policies

Please be advised that after payment, you have 7 days to cancel your registration and receive your money. After 7 days, we will not accept your order cancellation. Please be certain before your registration that the course is for you.

Marketing Analytics

In an era dominated by the Internet of Things (IoT) and Big Data, marketing analytics increasingly plays a fundamental role in the business decision-making process, where marketing analytics leverage the quality of business decision-making by helping organizations better understand customers and competitors. In this course, you will be exposed to the basics of marketing analytics highlighting the use of technologies to collect and analyze “Big Data”  customer information, such as purchase history, customer profile, search behavior, and survey data. The primary focus of the course is to acquire basic competency in marketing analytics. You will employ basic statistics and quantitative methods in the course through interactive cases, mini-projects, and exercises. Upon successful completion of the course, you will be able to collect, analyze and transform the unstructured data from across all marketing channels into actual marketing insights.

Skills and Competencies

 

Marketing Analytics is an application of data science to marketing decision problems that will enable you to understand and take advantage of the unprecedented growth and availability of customer data. You will be able to understand structured and unstructured data sets and solve marketing problems due to challenges such as data acquisition, management, visualization, and analysis. The course explores customer data analysis techniques and their theoretical foundations to help you acquire analytic skills that can be applied to real-world marketing problems. The course examines ethical and technical issues related to data privacy.

Important Information

After your payment is received, you will receive your course access code in 10 business days with the instructions and other course materials. Once you are set, you will have one year to complete the course.

Course Drop and Refund Policies

Please be advised that after payment, you have 7 days to cancel your registration and receive your money. After 7 days, we will not accept your order cancellation. Please be certain before your registration, that the course is for you.

Consumer Behaviour

This course aims to help marketers develop an understanding of the influence consumer behavior has on marketing activities. The course discusses the psychological, social, and cultural concepts influencing the marketing decision-making process. The topics of the course discuss the importance of consumer behaviour and research shedding light on internal influences, such as motivation and involvement, personality, self-image, lifestyle, perception, learning, attitude formation, change, and communications. The course analyses external influences such as culture, subculture, social class, reference groups and family,  the diffusion of innovation, and consumer decision-making.

Skills and Competencies

Upon successful completion of the course, students should be able to understand, explain and apply the key concepts related to the impact of consumer behaviour on marketing strategy. The course will help you to understand how as a marketer you can use your knowledge of consumer behaviour concepts to develop better marketing programs and strategies to influence behaviour.. From a marketing communication standpoint, you will be able to critically evaluate the effectiveness of advertisement campaigns, and promotions to influence the behaviour of consumers. The course will prepare you for analyzing trends in consumer behaviour and apply them to the marketing of an actual product or service.

Important Information

After your payment is received, you will receive your course access code in 10 business days with the instructions and other course materials. Once you are set, you will have one year to complete the course.

Course Drop and Refund Policies

Please be advised that after payment, you have 7 days to cancel your registration and receive your money. After 7 days, we will not accept your order cancellation. Please be certain before your registration that the course is for you.

Global Marketing

This course builds on the skills and knowledge gained in the Principles of Marketing course and initially reviews the concepts of marketing as they pertain to the Canadian market. These concepts and principles are then applied to the international marketplace where a disciplined approach to the analysis, planning, and execution of international marketing strategies is introduced.

Skills and Competencies

The course will allow you to examine the scope and challenges of international marketing; the dynamics of international trade; and the impact of culture, politics and international law in identifying and evaluating global marketing opportunities from a Canadian business enterprise.

Important Information

After your payment is received, you will receive your course access code in 10 business days with the instructions and other course materials. Once you are set, you will have one year to complete the course.

Course Drop and Refund Policies

Please be advised that after payment, you have 7 days to cancel your registration and receive your money. After 7 days, we will not accept your order cancellation. Please be certain before your registration, that the course is for you.

Principles of Marketing

This course provides an overview of all aspects of marketing as practiced by Canadian organizations. You will be invited examine product, price, promotion and distribution frameworks as separate and integrated subsets of the marketing mix. These are explored as strategies to satisfy consumer wants and needs and to achieve organizational objectives.

Skills and Competencies

The course focuses on developing competencies in understanding the business environment and applying the tools and techniques of marketing research and analysis to develop effective marketing strategies. Legal, social, cultural and other elements of the marketing environment are considered in case studies requiring research of current materials and practical application of concepts.

Important Information

After your payment is received, you will receive your course access code in 10 business days with the instructions and other course materials. Once you are set, you will have one year to complete the course.

Course Drop and Refund Policies

Please be advised that after payment, you have 7 days to cancel your registration and receive your money. After 7 days, we will not accept your order cancellation. Please be certain before your registration, that the course is for you.

Marketing Strategy

Since marketing strategy is the long-term direction of an organization, this course takes a broad approach to strategy, considering both the economics of strategy and the customer side of managing strategy in practice.

Imporatnt Information

After your payment is received, you will receive your course access code in 10 business days with the instructions and other course materials. Once you are set, you will have one year to complete the course.

Course Drop and Refund Policies

Please be advised that after payment, you have 7 days to cancel your registration and receive your money. After 7 days, we will not accept your order cancellation. Please be certain before your registration, that the course is for you.

Digital Marketing Certification

Once you have the CPM® designation, and you have the desire to deepen your knowledge on digital marketing, this certification is for you. Through this certification, you will be prepared for digital marketing leadership roles through a self-paced 14-week course that uses up-to-date blended learning technology and real business scenarios, allowing you to practice with digital marketing tools. Upon completion of the certificate, you will acquire the ability to draft digital marketing plans and have a better understanding of the client / agency dynamics. Also, this certification brings you current with the latest digital strategies, enabling you to master digital channels, deliver on digital customer experience, and increase your employability advantage.

Marketing Technologies (MarTech) Certification

In the era of artificial intelligence (AI), Internet of things (IoT),  and fourth industrial revolution, customers’ experience will not be the same. For this reason, marketers are challenged to develop an understanding of the forces driving competition and demand in markets where technology-intensive products and services have earned significant market presence. As a Chartered Professional Marketer CPM ®, you are invited to take this journey of discovery where you will be exposed to the modern marketing technologies that are dramatically impacting the customer experience.

Marketing Analytics Certification

The Marketing profession is very much impacted by the age of Big Data. Marketing analytics are becoming very important for the decision-making process. If you hold CIMMO’s CPM® designation and you wish to dive into marketing analytics, this is the right certification for you. Enhance the quality of business decision-making by helping organizations better understand customers and competitors. This fourteen-week, self-paced course will help you build skills to capitalize on the unprecedented availability of customer data.

Marketing Management Certification

This 14-week course is  self-paced and recommended for CIMMO CPM® holders who aspire for an executive position in marketing. The aim of the certification is to improve the Chartered Professional Marketer’s ability to make effective marketing decisions, including assessing marketing opportunities and developing marketing strategies and implementation plans. Topics such as strategic marketing planning, marketing research, and MarTech are approached from a management standpoint through a course that combines interactive discussions, cases, and practical examples of consumer and business-to-business products, services, and no-profit organizations.

Marketing Ethics

This course aims to provide marketer with a basic understanding of the issues involved in ensuring ethical marketing and decision-making. The focus of the course is understanding the ethical dimensions of marketing-related decisions, deploying an ethical framework to determine the best outcome. Furthermore, the course provides opportunities for applying implementation of the main concepts by allowing marketers to practice ethical decision-making skills in analyzing real-life cases and to explore self-selected ethical marketing issues.